OnlineMarketing

Keep a new series of articles and today’s article is the fourth in a row. Read previous: Today, I want to tell you which marketing activities and tricks we use to promote sales of software and the methods I recommend that you use.

The first: when you make a customer orders a mandatory need to know his email address. To do this, add the required field email address in the order form. Further, the address will become the main method of customer contact. It is also desirable to obtain the phone number the customer.

Second, virtually all payment methods can be divided into instantaneous and takes some time costs of the payment. The former include payment via credit card, Webmoney, Yandex Money, and other online currencies. By the second type includes non-cash payment, payment through bank branches and mail and other options. In both cases, I advise clients to send a letter with a copy of the account and instructions on how to pay it. It would be a great reminder to the client about his intentions if he fails to pay your account immediately. It is advisable to send such a letter in case the first option and certainly in the second.

Third: if the customer does not pay the bill within 3 days, he should send a reminder letter about the payment. You can then send a similar letter a week later. If you have at some point not so much the amount of orders or order material, it will be an excellent option for the phone ring yet. This is a very effective way – so you in person will be able to influence the customer and persuade him to pay for your order. In this case customers even apologize, did not pay the bill immediately. Selling goods online has certain peculiarities. Some people buying goods online raises some suspicion – that after the payment they receive nothing, it is possible the company no longer exists, etc. So call it what might persuade them to pay.

Fourth: if the customer paid for the order, then a good idea to make it a regular customer. A good habit is to send him to thank for the perfect purchase, and offer him a discount on next order. We give our customers a 20% discount on your next purchase, and as the statistics show, many customers use it.

Fifth: having email addresses of customers and people who place an order, but did not pay, you can do a periodic newsletter of information about new products, price changes and the competition. This is a good way to remind yourself.

Tomorrow read the “Impact of usability on sales.”

Many people do not realize that all possibility of personalization
outgoing emails is a basic function

I think it is not necessary to explain what usability is and why it is so important for any website. In general usability issues I raise do not want to, because this area is very extensive, and one article obviously can not do, and can not consider myself a great professional in this field. But I still want to share some of the techniques that are used on the corporate website to improve navigation, view information and using of the site. All combine to affect the usability of the site visitor’s impression of the site and consequently the sales conversion rate (the ratio of sales to a number of unique visitors to the site.) Naturally for conversion affects a huge number of factors: quality and price of the goods, the company’s reputation, but for all that usability is equally important.

If you read my previous article, we already know that we are going about the site, which represents and sells software verifiedaccts, and therefore, has its own characteristics, but in general these methods can be used on any other site areas.

So it will abandon immediately the nuances related to ease of navigation and tell about the methods used to improve usability, used on our site:

I’ll start with small things. On the download page of the program is the form in which the user can optionally enter your email address after the introduction of email and download the program, its address will be stored in the cookies and the next time the program it will not have to re-enter an address, it will be replaced automatically. Fines? – Yes, but how much easier the process of reloading. And what we ask for email address of the user I explained in another article – similarly organized ordering goods and contacting technical support. When placing an order or re-treatment of customer data will be inserted in cookies.
Since our site, there are localized copies to other languages ​​as well as version lientov, we provided a quick transition to the relevant sites from the Russian resource. But not just on the main page of localized versions, namely the corresponding page in another language. In this URL pages on different sites are different, because they were specially conceived for SEO. To do this in the top right corner of the flags were placed the respective countries. For example, with reference to the Russian-language page leads to the corresponding page on the English site On top of this page provides excellent relinking.
Format a form of technical support was the most simplistic and only requires the user to his email address, subject and body of the message and the name of the program, which is the question (http://www.verifiedaccts.com). In this case the choice of a particular program, such as Verifiedaccts Mailer the user will be offered standard solutions to problems (a list of tips).

I gave examples of particular methods of improvement. The combination of these methods significantly improves the usability and the perception of the site visitor.

In general, I decided to miss out on methods to improve navigation on the site are applied, as you can about it to write a separate article. I hope I have given the information you come across on their own ideas and you can greatly improve the usability of your site.

And if you have any tips on how to improve our corporate website or my blog – glad to read them. is unique in its class program that can cope with the Flash-sites

This article continues the series of articles about marketing promotion software on the Internet.

Many small businesses ignore the need to place telephone numbers on the site, preferring electronic communication methods (email, icq, special forms of contact). This applies primarily to companies involved in software development, providing SEO services and design studios. Why is that? – Let’s face it.

We can assume that for a person of ordinary hides a freelancer or a group of students who are simply afraid of telephone contacts and prefer not to communicate with the client on the phone. On the one hand on the phone can be shown to be ineffective as a specialist or a person may simply be uncommunicative.

Another option: the company does not own office (again, a freelance or start-up stage) and to provide mobile phone as the contact people do not want, because it can show that the company does not own office.

Another option: the company does not want to be responsible for the quality of their work or services and so avoids the telephone contacts.

In principle, the options may be many more, but let’s analyze what companies are losing, do not post telephone numbers on the site. The first will describe the situation with the shareware company (software development) as well as to work in such.

Too many buyers prefer to telephone communications electronically, respectively, it can scare away a fraction of customers;
Many customers use the phone, just to make sure that the company is still alive and selling the program is supported;
Lack of phone calls a wariness of potential customers and the company says carelessness. Personally, I for myself to cross out the unconscious of having no telephone contact;
Telephone technical support is much more efficient and faster;
At one time, the introduction of phone support in the Ukrainian representative office of our company significantly (several times) increased sales;

So do not give telephone number is not only fear, but it is also harmful. So place all possible contacts on the site and the clients themselves will understand what they choose to use. What can you say about this?

Tomorrow read about the importance of localization programs. able to adjust to the speed limit many SMTP servers

Today I want to continue the series of articles about the progress of the software and touch on the localization of software, documentation, technical support.

Initially, our company has entered the English-speaking market in 2001, the software market in Russia is only beginning to develop, and the developed world of sales reached hundreds of billions of dollars. Therefore, historically, that all our programs were in English. And when we started to move our program to other markets: Spanish, German, Russian had a lot of time be given to the localization of software, websites, organize technical support for customers in different languages.

After the localization of software sales in non-English speaking regions have grown many times and still showing more than 100% annual growth. Why? – Everything is quite clear. As it turned out, not many people in the former USSR, and the whole world knows at least one foreign language. This is especially true for Russia, Ukraine, France, Germany and Spain. In general, the main markets. Although in fact if you think about it a whole different programs have similar interface, the same menu items (File, Edit, View, Help), the same principles of management. But experience shows most people in our countries are unfamiliar with the simplest structures of English. And the level of foreign language teaching in schools and universities is poor. But the problems of education will not affect, this can write and write …

So were transferred to the program sites, documentation to programs. These investments paid off course itself. And we continue to locate the remaining programs.

However, the localization of programs for the size of Denmark and Finland and of the market at this point for us is not advisable. Similarly, the translation into the Belarusian and Ukrainian languages, where the vast majority of the population speaks or communicates in Russian.

The conclusion one must locate the program, but only for major markets: English, Spanish, German, French, Portuguese, Italian and Russian.

This article is the seventh in a series of articles about the progress of the software. There are a couple things that I want to tell you this week and then draw general conclusions.

Announced yesterday, many are interested in their uniqueness and beyond profitability. AtomPark Software first, who pays for the placement of advertising options while paying referral fees on sales. For the last day registered more than 20 new referrals. But this is only the beginning, soon we will begin an aggressive advertising campaign the affiliate program.

Well, then I’m going to write a series of articles about the promotion of affiliate programs with practical examples. I think it will be interesting, as most bloggers tell how to make money in affiliate program, but her move, I have not met.

In rare cases, is less than ten thousand new email address in the browser cache, spending is less than a minute.

Today went to the store and was horrified prices! Until a few days ago, food prices were much lower. On certain groups of goods price rose during the month by more than 20%. Hard not to notice a general change in the value of goods, because in such a short time, such price spikes immediately apparent. I do not know what causes a rise in inflation, but it becomes threatening. The worst thing is that inflation tends to spin when the rise in commodity prices causes a rise in prices for products and services, which in turn causes wages chasing inflation, while increasing the share of labor costs in the total cost of manufactured goods. The vicious circle of inflation and growing exponentially. Especially prices rise for food, since it is most conspicuous.

I do not want to feel myself that felt by residents of Zimbabwe, where inflation for the month amounted to 66 000%. This is similar to that receiving a paycheck and a month later at her to buy a loaf of bread.

I think we have such an option is not threatened. But everything else the dollar falls, that strongly hits the pocket of people who receive salaries equivalent. In turn, the course strongly influences the price of oil and gold, now they hit record prices and it seems that this process will not stop.

The collection of the dollar’s decline against inflation makes it even more inaccessible to purchase their own homes. After all, we have real estate market is poorly regulated and it is characterized by speculative sentiment, when in the fall of the dollar by 1% price could rise by 2-5%.

In general, obtained very sad … so now to a more pleasant:)

Finally winter is over, even on the street is not quite warm, but spring mood already felt by many!

I love the winter, before at least liked. I love when a lot of snow. I remember as a child does not like the winters were. The streets were snow, all the holidays on a sled slides with leave, on the river to skate. And now the snow with a maximum 3-4 times a year, fall, ride the trolley can only be at the rink, because rivers freeze badly. As a child, I have around the house all the time there was a snowman, but now it is nothing to sculpt. Winters is now gray, gloomy, rainy …

And this winter has left us! Everything is already looking forward to the heat.

In spring all very different, things are changing for the better. People become happier, kinder! Now, when even on the street is cool, we still cling to the workplace. And another week and a spring sun will not prevent us from working! Awful forward to this time:)

Many do not realize that the ability to personalize outgoing messages is a basic function

Internet is a great place for business and earnings. What makes the Internet? It gives everyone the same opportunities to earn money, the question is whether you are able to conduct its affairs reasonably and properly approach the process.

There are lots of ways to make money and one of them – Affiliate Marketing (earnings through various affiliate programs), as experience shows, can yield a good return. Each direction of Internet business has its pros and reverse directions. Affiliate marketing – is no exception. And today I want to write, what things should warn people who want to try their hand at affiliate marketing.

Each copy the original idea of ​​at least 100 times

Competition and practices on the Internet is such that when a new original concept or idea of ​​copying hundreds of thousands of times. It is not necessary to go far, for example facebook.com, a concept which first stole vkontakte.ru, then connect.com.ua and apparently several hundred lesser-known sites.

So if you think your idea is truly unique, then you need to emphasize and promote your project in this direction. You will not be able to attract attention and a large number of back links if you are just one of their own kind. The whole world should know that your project first and then he just will not last.

Your market can get a serious competitor.

At any moment you may have a serious competitor / competitors with large investments, with good SEO and good marketing ideas. Which can quickly push you into the background.

Therefore, you should never relax, you must be ready for anything and continue to improve our project.

You do not earn much money, unless you work hard on the project, but there is no guarantee that in this case something goes

There is always a feeling that if the hard work on the project, it will surely bring a profit. But time passes and revenues are not growing confidence is falling, the desire to work on the project is reduced and eventually the project died.

The main thing should not give up and abandon the project, in the end he will make a profit, make no mistake. And the amount of income will depend on your persistence.

Your biggest advertiser or source of income could disappear at any moment

Advertisers always assess the effectiveness of their on marketing policy. Daily decisions about closing the existing affiliate programs or to change the rules for their use. Sometimes the decisions to refuse to cooperate with certain affiliate partners. So that at any moment can be without a main source of income.

Therefore, I advise not to focus on one source of income and risk diversification. Try to get from one source is not more than 20% of your income and keep a reserve plan to address this situation.

What Google gives, Google can pick up and

Most affiliate marketers get their income through high rankings in Google and the biggest fear for them – get into the black list of Google. Often happens that the site at one point simply disappears from the list of the search system. The reasons for the mass, and how to return back to almost none.

Therefore, I advise to have a few sites that would bring profit. And when one of them fall into the black list – it will be less critical, since you have other sources of income.

In general, affiliate marketing is a very profitable line of business, but always to keep in mind the potential risks to this type of situation you have not taken unawares.